As Nike already had space dedicated to individual City-centric pages (i.e. www.nike.com/nyc), AKQA was asked to rethink the strategy to help modify the pages in a way that would usher in the upcoming Nike+ App. Over the course of seven months, I worked with Design Teams in both Portland and NYC to help create the best personalized and localized city experience Nike has to offer.
Set up as a Card-based structure, Nike consumers can use the Web-app to navigate local Run Clubs, set up registrations, purchase limited Nike product and recieve high-level training programs.
Nike City Pages NYC launched in March, 2016