In early 2019, I was asked to dive deep into an ideation stream that would help define the future of video on IMDb. With the support of internal stakeholders, I set out to gather insights and current trends that would help to pave the way towards a video-centric experience on IMDb. This would include inline playback, a 'follow-me' video experience and a Video core, where customers would be able to search and browse video with ease and reduced friction in comparison to the experience at the time.
This proposal was presented to IMDb leadership and stakeholders across the Org H1 of 2019 and helped to define the the goals of the Video program throughout 2019/2020 IMDb Modernization project.