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Initial competitor review exercise, looking at video experiences from Bleacher Report, Instagram, Snapchat and Buzzfeed
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Proposal on the content strategy in alignment with business pillars, by dividing video engagement into three distinct categories: Surface Exploration, Intermediary Browse and Deep Dives.
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Surface Exploration would allow customers to briefly engage with Video on the site while still allowing them to interact with separate content, giving them a holistic view of what is new and exciting while not getting in the way of prime objectives
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Intermediary browse lets users engage more intimately with the Video experience, while introducing new interaction patterns that would open up more content as they continue to explore the site.
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Diving deep proposes the 'Video Core', complete with a video search experience, a follow-me video player, recommended content within playlists, the ability to save and build video lists and a more personalized experience overall.