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Initial brainstorm notes explored everything from a fully interactive Video Hero system to a more simplified, immersive experience.
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Wireframes expanded upon the approach of a single video system by diving into the post-click experience, along with an organization motif of presenting video collections as 'Channels'.
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Early higher-fidelity wireframes exploring content organization designs with watch options and overlay systems for each piece of new content.
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The first launch of the Homepage Hero in Q419 (mobile) and early 2020 (Desktop). Customer feedback on Get Satisfaction pointed to customers preferring a less immersive experience when first arriving on the page.
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Work on an updated version of the Video Hero started immediately after launch, exploring a heavier editorial-influence approach, with a 3-up carousel 'peek-a-boo' design and a 2-up, split player. Neither variation supported preview or inline playback at the time.
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Two new variations were tested with customers, with the heavier lean towards Editorial content (T2) performing the highest among the three.
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The final design, live on IMDb.com