Following the release of the initial Homepage Modernization on Desktop, some Get Satisfaction reviews informed IMDb of a need to readdress the Video Hero, especially on higher breakpoints. The original iteration felt too overwhelmingly large to customers, and pushed editorial content too far below the fold. This was contradictory to my initial approach, which leaned on a more immersive video experience.
Success criteria relied up on satisfying our advertising partners’ concerns with the size of the hero and its completion with purchased content, no net new customer complaints once fully launched regarding the size and an engagement increase in video starts and/or page views utilizing the following APT guardrail metrics:
The T1 saw a statistically significant increase in customers who engaged with video by .41%. and page views by .08%. This launch also satisfies advertising partner concerns, and addresses customer feedback of a“zoomed in” experience.