As part of a larger strategy of work with the Caterpillar brand, I was tasked with aiding our San Francisco office with a full User Experience Audit for the entire consumer-facing, digital ecosystem.
Once Phase 1 was complete, we took our learnings and applied them to the upcoming Future Con; Caterpillar's global Technology convention that would see the likes of Elon Musk and Neil deGrasse Tyson as potential Keynote speakers.
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Original Whiteboard session to help understand the Caterpillar infrastructure, client-personas and existing user-perceptions towards the Caterpillar brand.
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Proposed User-Journey diagram for the Caterpillar Ecosystem.
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Full inventory of Caterpillar's digital Ecosystem Audit and effectivity ratings in line with the Consumer Journey diagram.
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Social footprint Audit with No. of followers, social handle and relative impact. Currently, there are close to 40 social channels within the Caterpillar Ecosystem.
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Attendee segment research and presentation for Caterpillar's upcoming Convention, FutureCon.
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Attendee persona research and behavior journeys for FutureCon